Rental car company entering hourly car-sharing market

Further proof the Zipcar model works. The Wall Street Journal reports Hertz Corp. is launching an hourly rental car service in New York, London, Paris and Park Ridge, New Jersey.

Zipcar Chief Executive Scott Griffith says the news is "a complete validation of the large-scale potential of the category."

We at Lanier Parking Solutions brought Zipcar to Atlanta because we were able to see its potential in a market that traditionally wouldn’t fit the car sharing model (i.e. lower density and higher car ownership rates).
Our joint venture partnership with Zipcar in Atlanta is the perfect marriage of parking and car-sharing. It allows members to find Zipcars all over the city at great locations that Lanier helped to secure.
As I’ve mentioned before in this blog, anyone can get a discount on a Zipcar membership by applying through http://www.lanierparking.com/.

Get Involved

There are many organziations working in Atlanta every day to acheive real change in our transportation system. Here are three that have had an enormous impact with limited resouces.

PEDS
Citizens for Progressive Transit
Atlanta Bicycle Campaign

I strongly encourage everyone who is interested in making Altanta 's transportation system world class to check out their websites and get involved.

Pulling Zipcars from a Pez dispenser

Check out the Zipcar parking structure that a Boston architecture firm has designed. Modeled after the PEZ candy dispenser, it saves space and reduces parking costs, making Zipcar a viable alternative.
It's a perfect model for Zipcar, since it doesn't matter which car you get. You just take the next one in the stack.
(Photos courtesy of Moskow Architects)

Have you tried Zipcar? Here's a cheap way to have Wheels When You Need Them

One of the biggest impediments for carsharing to enter a new city is the cost and availability of parking. This is especially the case in cities such as San Francisco, New York and Boston where parking is a premium. It is also an issue in Midtown and downtown Atlanta.
Through a unique partnership between Lanier Parking Solutions and Zipcar, we were able to address this concern. Lanier provides free parking for Zipcars, enabling carsharing to come to our city years before the market would have allowed it.

Special deal on Lanier Zipcar

You can try Lanier Zipcar at a discount. If you apply using this link, Zipcar will waive the $25 application fee and cut your annual fee in half to just $25. You'll also get discounted hourly and daily rates.
Check it out, and let me know how it goes.
If you're not familiar with Zipcar, read this story that the AJC did in September.

In Vancouver, cars, bikes and people are created equal

I recently visited Vancouver, where cyclists, pedestrians, and vehicles get equal priority. This is unheard of in Atlanta or most America cities, where the automobile has been a top DOT priority for the past 50 years.
There are no freeways running through downtown Vancouver, and retail stores wrap around every single block. Mixed use, high density development and bicycle lanes are everywhere, yet the streets do not feel over burdened.
Many of my friends who live and work in Vancouver will disagree with that last statement, telling me it takes them 20-30 minutes to get a few miles in their car. Of course, none of them cycles or takes transit. If nothing else, it is an amazing city where cyclists, pedestrians and vehicles co-exist on urban streets.
It's been said, if you build your city for people, you get people, and if you build your city for cars, you get cars. We should build our city for both.

Mixed feelings about falling gas prices

Gasoline prices recently dropped below $3 per gallon. This has left me with mixed feelings.

On the one hand I know how much high gas prices have been a drag on our economy. With gas prices declining, it will put more money in people's pockets, which is desperately needed in these sour economic times.

On the other hand, high gas prices have resulted in a real change in people's thinking and behavior. Recently, people have been driving less, using alternatives more, and demanding fuel efficient vehicles.

I recently reported on the upswing in MARTA ridership on my blog. I also recently attended the PACE Awards where the Clean Air Campaign and local TMAs have seen unprecedented demand for their services. These have been exciting times for those of us who would like to see less dependency on the automobile.

The question is what happens if gas prices continue to fall. What if we end up with gas at $1 per gallon? Will people start driving more? Sure they will. We have seen it before, and there is no reason why it would not happen again.

But I am confident that as a nation we have turned a corner with regard to our environmental understanding, which is certain to lead us in a different direction with regard to oil dependency.

Are high gas prices driving people to transit?

With gas well over $4 for the past few months, and gas hard to find at any price in the Southeast lately, I often ask myself what impact it's having on transit ridership. Anecdotally, I have noticed more people on the trains during rush hour. But what are the real numbers?
MARTA recently reported that in the month of July, ridership on the overall system was up 13.2 percent (14 million boardings) over the same month last year. Ridership increased across the board for all modes of transit including increases of 12.9 percent (7.8 million boardings) for rail, 13.6 percent (6.2 million boardings) for bus, and 18.2 percent (37 thousand boardings) for MARTA's mobility paratransit service for seniors and disabled customers.
This does not include the impact of the recent gas shortages that we have experienced. I look forward to seeing those numbers. For more information about how to take advantage of transit in Atlanta go to http://www.itsmarta.com/.