Rental car company entering hourly car-sharing market

Further proof the Zipcar model works. The Wall Street Journal reports Hertz Corp. is launching an hourly rental car service in New York, London, Paris and Park Ridge, New Jersey.

Zipcar Chief Executive Scott Griffith says the news is "a complete validation of the large-scale potential of the category."

We at Lanier Parking Solutions brought Zipcar to Atlanta because we were able to see its potential in a market that traditionally wouldn’t fit the car sharing model (i.e. lower density and higher car ownership rates).
Our joint venture partnership with Zipcar in Atlanta is the perfect marriage of parking and car-sharing. It allows members to find Zipcars all over the city at great locations that Lanier helped to secure.
As I’ve mentioned before in this blog, anyone can get a discount on a Zipcar membership by applying through http://www.lanierparking.com/.