Zipcar Chief Executive Scott Griffith appeared on CNBC this week to explain why "cars on demand" makes sense for people who live in cities and don't need a car all the time.
http://www.cnbc.com/id/15840232?video=996618094
He points out that Zipcar is not only for transit-oriented cities like New York. It is exceeding expectations here in Atlanta, where Lanier Parking Solutions is Zipcar's joint-venture partner, having brought the concept to the city in 2006.
You can get a discount on a Zipcar membership by applying through http://www.lanierparking.com/.
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