Friday, January 20, 2012

Managing Mixed-Use Parking Facilities Calls for TDM

I came to Lanier Parking 10 years ago to help take the company and the industry Beyond Parking by getting clients to see parking as one component of a much larger transportation system. A recent trade magazine story that I am quoted in clearly illustrates how we have done this. Case in point is Atlantic Station, the 138-acre mixed-use facility where Lanier has managed parking and transportation since it opened in 2005. Success has required far more than managing the massive, 7,200-space underground parking deck. Our Transportation Demand Management (TDM) programs have included alternative transportation, data collection, and structured pricing.

Read the NPA magazine story.

The story questions whether a TDM approach to parking management is good for the parking company's bottom line. I can testify that TDM is a key differentiating factor that helps Lanier get and keep clients.

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