Thursday, December 22, 2011
Shopping Malls Using High Tech to Help You Find a Parking Space
During the holiday season, I start thinking a lot about retail parking. It is only during this time of year when the sea of asphalt around most malls and shopping centers fills up.
Meandering through a parking deck or lot trolling for a space wastes gas, causes pollution, and diminishes the shopping experience. With shopping centers earning 40% of their annual sales during the six weeks leading to Christmas, they have a strong incentive to make sure customers have a parking space when they arrive.
Malls are now using electronic signage, smart phone apps, and even Twitter to ease the pain of trying to find a spot.
Read about it in the Wall Street Journal.