Congratulations to Zipcar on its successful IPO. Zipcar, Inc. (NASDAQ: ZIP), the "wheels when you want them" company with which Lanier partnered to bring to Atlanta in 2007, raised over $174 million in its initial offering, 31 percent more than they sought.
Check out the article here.
Carsharing companies declined to enter the Atlanta market until Lanier Parking Solutions struck a deal with Flexcar, which Zipcar acquired in 2008. Lanier provided access to its more than 100,000 Atlanta parking spaces for the placement of cars in high-profile locations. It also promoted Zipcar and offered discounted Zipcar membership through Lanier's website.
Since I gave up my personal car three months ago, I have had several occasions to use Zipcar. It's a great way to "complete the trip," going where public transportation doesn't.
Give it a try, and tell me what you think!