With Lanier's recent acquisition of the parking and alternative transportation management at the Woodruff Arts Center, I have been doing a lot of research about the promotion of parking and alternative transportation online for special event venues. What I have found is that a lot of event venues around the country do nothing more than provide the traditional static parking and driving directions on their website. Even if they have transit directions, they are an after thought to the parking.
The few venues that have interesting parking and transportation programs are actually baseball stadiums including the Washington Nationals . The National's Way to Go - Transportation Choices section provides fans, at the click of a mouse, all the the information they need to make their transportation choice before they leave for the stadium. You can buy your parking or get transit and biking directions all on-line.
This begs the question as to when fans will be able to pre-purchase their transit pass on-line. The Nationals also offer bike valet. What a great idea.
I look froward to working with the Woodruff Arts Center to bring many of these ideas to Atlanta.